Phronesis - Practical Wisdom.
Growing Profitable Products.
Product Management with Results.
Targeted Product Advisory, Training and Coaching. Level up your Product Success Today.
Product Management and Strategies That Work In The Real World
Real Practical Advice
Successful Product Management starts with a deep understanding of the customer - their motivations, the problems to solve and the job to be done.
With over 20 years of experience working in the Product Management world for companies such as Optus and Telstra, as well as startups (including my own successful clean beauty brand), my practical experience and expertise will help you create products that the market will love.
Solving real problems is how to make your customers LOVE you!
Work With Me
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Product Advisory
Need long-term, executive-level Product Leadership, without the full time employee price?
Transform your product pain into a scalable profitable engine for growth with Irene.
Benefit from the 20+ year experience of a Fractional Product Exec today.
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Training
Unlock practical, high-impact training designed for professionals and teams at every stage of their career.
Choose certified Change and Product Training through APMG and ICAgile, Tailored Team Training or bite sized Masterclasses.
Ready when you are!
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Product Coach
Unlock Your Product Potential with Experienced Product Coaching. Learn what it means to operate in the Product Model and transform your organisation.
Available for individuals and teams to boost your product sense and turn your product into a profitable growth engine.
Increase your Product Impact.
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Growth & Profitability
Grappling with an unprofitable product?
Want to understand how to use AI?
Trying to figure our why your growth has stalled?
Are you looking for high-impact, bespoke help to boost growth, profitability, and customer satisfaction?Let’s talk!
What Others Have Said…
Grow with the wisdom from Product Greats from around the world!
Product Circle Chat
Meet and hear from the rockstars and big names in the Product Industry LIVE in our special Speaker Series!
Every 2 weeks, we have an experienced Product Experts presenting via Zoom. Your invitation comes with access to the exclusive Slack Community as well!
Want in? Click in the button below to request for an invitation to the Product Circle Chat!

Fancy a chat?