About
Practical Product Strategies to Profitably Grow
Product Management
Phronesis Advisory was founded by Irene Liakos, a proven product management expert with 20+ years of experience in creating valuable and viable products for large corporations, scale ups and startups.
We are on a Mission to shape products customers love, are willing to pay for and grow, while creating the product thinking needed in your product team to succeed.
We do this by:
1. Advising and supporting founders and C-suite executives on good product thinking, transforming to the product model and ensuring they’re solving the most impactful problem customers are willing to pay for. Profitable product growth.
2. Coaching and teaching product people and product teams on the product model to transform their product practice and achieve both viable and valuable products. Leveling up their product mindset, habits for sustainable product growth.
We believe in the power of practical wisdom. Successful product management requires more than just theoretical frameworks – it demands a blend of knowledge, experience and a deep understanding of your unique business dynamics.
Get to Product Market Fit (and keep it). Shape Products that Solve Real Problems for Customers. Create Customer Love that Fuels Growth with Scalable, Profitable and Sustainable Products.
Irene Liakos
Irene has launched and managed category creating products that set the tone for future Product Innovation. These include:
The Precursor to Android with the Telstra Hiptop in Australia - the first phone that people queued for, with an app store, auto backed up. Over 350K users, 80% New to Telstra, with the highest mobile average revenue per user (ARPU) even today.
The award winning Virgin Mobile Data Gifting that automatically had 1M users gifting and receiving data on the platform. Reduced Churn and Increased Acquisition without sacrificing ARPU.
Clean beauty skincare brand, Kadee Botanicals. Grew community to 10,000+ in Instagram, email and retail. Invited to the Emmys.
All these products were at the right time, right place and solved a problem that people were willing to pay for – creating value for the user and the business.
They were all products that customers loved, shared, brought new customers and profitably grew.
De Risking ✨Desirability, ✨Viability, ✨Feasibility and ✨Sustainability.
Irene teaches, coaches and helps organisations with their Product Performance!
Want your products to grow profitably?
Contact me!
Our Expertise
Our Knowledge is Your Advantage
At Phronesis Advisory, our team possesses a wealth of knowledge and expertise in product management, strategic planning, and business growth. We specialise in partnering with organisations in B2B and B2C sectors, helping them overcome challenges and seize opportunities in their respective markets.
Our deep understanding of technology sectors enables us to provide targeted guidance and support to clients in fintech, data tech, AI, health tech, and more.
We take a holistic approach to product success, incorporating practical wisdom, industry best practices, and innovative thinking to unlock revenue potential, improve profitability, and enhance customer outcomes.
Ready to unlock the full potential of your Products?
Let’s drive some Profitable Product Growth with Practical Wisdom!
What Others Have Said…
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"Highly recommend Irene to other product organisations."
Irene just completed 3 remote sessions of product training for the team at Class Ltd. Irene covered a huge amount of content in an engaging and interactive way, drawing on her own extensive experience and other case studies to bring the learning to life. We really valued what was delivered and highly recommend to other product organisations looking to build capability or provide a refresher on all good things product management.
Amy Johnson
Former Head of Product, Class Super -
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“Her work is incredibly impactful.”
Irene is an outstanding leader, educator and product professional.
Her work with our team has been incredibly impactful in a very short amount of time, and has brought clarity to product strategy and delivery. I highly recommend Irene, and look forward to continuing to work with her in the coming months.
Craig Boshier
Former COO, Airmap -
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"What an impressive learning experience!"
I recently had the privilege of being a participant in a Change management course, and I was thoroughly impressed by Irene's expertise and dedication to fostering an engaging and supportive learning environment.
Irene tailored the pace to meet the group’s need, demonstrating adaptability and commitment to delivering value.
Nainika Chandekar
RANZCO -
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“Irene had a wealth of information to present, however her great strength was communication.”
Irene had a wealth of information to present, however her great strength was communication. Irene was able to engage with a very large group of inductees in a personable way, while still engaging the whole group. I learned so much, I couldn’t recommend her more!
Elric Marshall
Westpac
